Afterglow started with a frustration: skincare doesn’t need to be complicated, but most brands make it feel that way. The concept is a five-product system, each step assigned a colour, designed to strip the routine back to exactly what it needs to be and nothing more.

The identity leans into the simplicity of the system. a bold, typographic word mark, a yellow/green palette that feels more like science than spa, and a visual language built around clarity and function.